Mazdas for Less in Grand Rapids, Michigan

Borgman Mazda Awarded Gold Cup

February 22nd, 2013

Borgman Mazda is delighted to be among dealerships cited by Mazda North American Operations (MNAO) for winning the 2013 Mazda Gold Cup award. This is the highest honor a dealer can receive from Mazda for their dedication to new vehicle sales and customer satisfaction, and we thank our hard-working staff and customers for helping us achieve this designation!

Dealers qualify for Gold Cup certification by meeting rigorous Mazda sales loyalty goals, customer satisfaction requirements, maintaining a quality dealership image, and ensuring their sales and service staff adheres to Mazda training requirements on an on-going basis. Only dealerships that deliver the best sales experience and increase customer loyalty are given this prestigious award. Read the rest of this entry »

Mazda Crowned with KBB 5-Year Cost-to-Own Award

February 22nd, 2013

At Borgman Mazda, we hear a lot about awards, some of which are given out based on more solid criteria than others. This one, the Kelley Blue Book 5-Year Cost to Own awards, seems like one that new car shoppers should pay attention to.

The cost of a car goes far beyond what you pay for the actual metal, leather and rubber at the point of purchase. Fuel, insurance, maintenance and repair costs, and the cost of fees from the state and financing will all weigh on your wallet while you own the car. That’s not even taking into account the biggest cost: depreciation, or the amount of money you lose based on what your car is worth years from now versus the day you bought it.

KBB tracks these sorts of things, and they’ve compiled a list of winners for 2013 models. On the brand level, Mazda has earned the 5-Year Cost to Own award for having the lowest overall projected five-year totals. Read the rest of this entry »

Mazda’s SKYACTIV Wins 2013 Green Car Tech Award

February 11th, 2013

Mazda was honored as a recipient of the inaugural “2013 Green Car Technology Award,” as presented by Green Car Journal. Announced during a press conference at the Washington Auto Show, Mazda’s SKYACTIV® Technology was selected among a list of 10 top automotive technology finalists. SKYACTIV is the brand’s all-new engineering approach toward increasing overall vehicle efficiency, performance and fuel economy, while reducing CO2 emissions.

Developed within Mazda Motor Corporation’s headquarters in Hiroshima, Japan, SKYACTIV TECHNOLOGY consists of advanced engineering and manufacturing processes to produce redesigned lightweight yet stronger components in the form of engine, transmission, body and chassis structures.

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