Mazdas for Less in Grand Rapids, Michigan

Mazda & SCRAMP Partner Up Through 2016

May 10th, 2012

Mazda announced that it has extended its naming rights agreement for Mazda Raceway Laguna Seca with the Sports Car Racing Association of the Monterey Peninsula (SCRAMP) for another five years. The agreement was ratified by the Monterey County Board of Supervisors and extends the two organizations’ relationship, which began in 2001, through 2016. The world-famous Monterey, California facility is home to one of the finest natural road-racing courses in the world, and has been a mainstay of professional auto and motorcycle racing since 1957.

Mazda’s support has helped enable SCRAMP, operators of the Raceway, and Monterey County to make Mazda Raceway Laguna Seca one of the finest racing facilities in the world. Over the past decade, the circuit has received such major improvements as permanent pit lane garages, permanent luxury hospitality suites and expanded track runoff areas, plus spectator enhancements ranging from a new scoring trylon with hi-definition monitors to radar-controlled speed signs over the track’s two straightaways.

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2013 Mazda CX-5 Makes “10 Best Interiors” List

April 30th, 2012

The all-new 2013 Mazda CX-5 was recently announced as one of WardsAuto‘s 10 Best Interiors. A newcomer to the compact crossover SUV segment, CX-5 boasts the best highway fuel economy – even against hybrids – of any SUV sold in North America at 35 miles per gallon (mpg). It showcases SKYACTIV Technology and Mazda’s innovative engineering philosophy on fuel-saving technologies.

“To separate itself from the competition, the 2013 CX-5 had to offer not just the same features and options as other compact crossover SUVs, but be better, stronger, and smarter than those other offerings,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO). “For CX-5 to be honored with such a distinct award is a testament to Mazda’s passionate attention to every detail – from dynamics and engineering to safety and design.”

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Special Edition Mazda RX-8 Extended

April 30th, 2012

Mazda Motor Corporation has decided to extend production of the Mazda RX-8 SPIRIT R by 1,000 units. Mazda initially intended to make 1,000 units of the special edition four-door, four-seat rotary engine sports car, but will extend production due to a large number of orders.

Sales of the RX-8 SPIRIT R, the final special edition model, were launched in November of 2011.

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Mazda Takeri Concept Debuts in New York

April 9th, 2012

Mazda’s TAKERI Concept made its North American debut at the 2012 New York International Auto Show, and is the brand’s first concept vehicle to feature the SKYACTIV-D clean diesel engine as well as other revolutionary Mazda-developed, fuel-saving technologies such as i-stop, a stop-start system, and i-ELOOP, a regenerative braking system.

TAKERI is the third concept vehicle borne of the KODO (“Soul of Motion”) design language and the second to feature the full suite of SKYACTIV components. First introduced on the SHINARI Concept, KODO has produced elegantly powerful concept vehicle designs that have developed into equally handsome production cars, such as last year’s MINAGI Concept, a compact crossover SUV that became the basis of the all-new, award-winning 2013 CX-5.

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MAZDASPEED Wraps Up Florida Adventure

April 8th, 2012

With more cars being road-raced than any other brand, Mazda racks up wins almost every weekend of the year. MAZDASPEED Motorsports represents both a commitment to quality, durability and reliability as well as a sincere desire to help aspiring racers advance their career.

“It’s not that we win, it’s how and why we win,” noted John Doonan, Director, Mazda Motorsports for Mazda North American Operations. “Our club racers are the heart and soul of what we do, and to see those drivers advance to the top rungs of the sport is fantastic. Because of the MAZDASPEED Ladder and the Mazda Road to Indy, over a quarter of the IZOD Indycar field at St. Pete has roots with Mazda.”

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All-New Mazda CX-5 Earns “Top Safety Pick” from IIHS

March 26th, 2012

Mazda Motor Corporation today has announced that the all-new Mazda CX-5 for the US market has been named a “Top Safety Pick” for 2012, the highest possible safety rating, by the Insurance Institute for Highway Safety (IIHS) in their crashworthiness tests.

The IIHS evaluation methods include: frontal offset test for a vehicle driving at 40 mph (approximately 64km/h), side impact test for a vehicle driving at 31mph (50km/h), rear crash protection for a vehicle driving at 20mph (32km/h) and roof strength test to determine a vehicles’ protection performance as: “Good”, “Acceptable”, “Marginal” or “Poor” based on deformation of the vehicle and the performance of the safety equipment. A vehicle qualifies a Top Safety Pick if the vehicle earns a “Good” rating in all four tests.

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MyMazda App Now On Android

March 26th, 2012

Mazda North American Operations (MNAO) today announced the “MyMazda” Service app for Mazda owners with Android-compatible devices. The app is now available for download at the Google Play Store, formerly known as the Android Market.

“MyMazda,” already available on iTunes, was one of the first automotive apps of its kind to provide Mazda owners with real-time information about their vehicle. The free “MyMazda” app provides easy access to service offers personalized to their vehicle, scheduled maintenance reminders, factory maintenance schedules and other information about their vehicle in one simple app.

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Smart City Brake Support in Mazda CX-5

March 12th, 2012

Mazda Motor Corporation has developed an advanced safety technology called Smart City Brake Support (SCBS), which helps a driver to avoid a frontal collision when driving at low speeds in the city or in slow traffic. The SCBS system will be available in Mazda’s all-new crossover SUV, the Mazda CX-5, to be launched this spring.

The SCBS system uses a laser sensor to detect a vehicle or obstacle in front and automatically reduces the extent of the brake rotor travel to quicken braking operation.

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Mazda Develops Resin Parts For Weight Reduction

March 12th, 2012

Mazda Motor Corporation has developed, jointly with Japan Polypropylene Corporation, resin material for vehicle parts that maintains the same rigidity as parts made with conventional materials while achieving significant weight reduction. Using this material, the parts manufactured are thinner than those using conventional resin, resulting in a significant reduction in the resin required to manufacture parts.

When the material is used for both front and rear bumpers, it contributes to weight reduction of approximately 20%. In the bumper production process, this reduced thickness allows for a shorter cooling period for molding, and by using computer-aided engineering (CAE) technology, the fluidity of the resin material has also been optimized.

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2013 Mazda CX-5 is Motorweek’s Best Small Utility

February 22nd, 2012

The latest arrival to the Zoom-Zoom family and the first to fully incorporate the full suite of SKYACTIV® technologies, the all-new 2013 CX-5 has earned Mazda North American Operations (MNAO) its 16th overall Drivers’ Choice Award, as announced by MotorWeek at the 2012 Chicago Auto Show.

Expected to go on sale in early Spring 2012, the compact crossover SUV offers the best highway fuel economy of any SUV sold in North America at 35 miles per gallon (mpg) and features class-leading overall fuel economy performance versus its direct competitors.

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